This short is a teaser for Märklin for their launch of a new brand - "Märklin - My World".
Märklin is a famous german manufacturer of model railways and together with Jung von Matt as leading agency, Madness GmbH was supposed to create a 45 sec. long teaser in 3D.
At first we had to create a Key-Visual, which should be the base for our short.
Therefore Jung von Matt created a couple of mood-boards, the rest was up to us.
With a few keywords like "fast", "big", "high-quality", "up and down", hills, "science fiction", "super clean style" etc, we began in several tries, to find a proper style.
Unfortunatley time was short, so we couldn´t exaggerate, we had to focus on the fundamentals.
As I´m not a designer, I had my problems to find proper and cool looking shapes, so I did a lot of research for design-styles, I modeled I-dunno-how-many-models, put them into trash an started from scratch.
In the meanwhile the train has been modeled and the base light-setup has been created.
As I didn´t had a precise storyboard, the way was the goal, so I began with the animatic.
After finishing it, I noticed, that I had much too much shots, as we only needed 30 up tp 45 seconds.
So I edited a 30 seconds version and started with the lighting and final animation of each shot, as our compositor waited for the first outputs to create a look.
Well...in 6 weeks we created round about min of FullHD shots, where each image took between 2-6 hours to render.
Visit "Märklin - My World"